https://www.ennos-studio.com

Role: Lead Web-Designer
Collaborators: Kersti Pohlak, Designer Kaarel Nõmmik for Ennos Visual Identity

Project Overview:
The Ennos Studio website is a sophisticated online platform that showcases the brand's unique fashion collections. As the lead designer, I worked closely with Ennos owner Kersti Pohlak to create a visually striking and user-friendly website that reflects the brand’s aesthetic and vision. Additionally, I collaborated with designer Kaarel Nõmmik to develop Ennos' visual identity, ensuring a cohesive and impactful brand presence.

Design Approach:

Brand Identity Development:

• Crafted the visual identity for Ennos Studio, focusing on a minimalist yet elegant design that resonates with the brand’s ethos.

• Developed a consistent brand language, including logo, typography, color palette, and visual elements, to ensure a unified brand experience across all touchpoints.

Main Focus on Product:

• Designed the website to highlight Ennos' fashion collections prominently, ensuring the products are the main focus.

• Utilized high-quality images and clean layouts to showcase each item effectively, allowing the products to speak for themselves.

Playful Layout and Bold Typography:

• Employed a playful layout and bold typography on the homepage to immediately capture the visitor’s attention and convey the brand’s unique style and energy.

• Created a dynamic and engaging homepage that sets the tone for the brand and draws users into the browsing experience.

Minimal Design on Other Pages:

• Implemented a minimal design approach on other pages, maintaining a clean and sophisticated look that keeps the focus on the products.

• Ensured a seamless user experience with easy navigation and a cohesive visual language throughout the site.

User-Centered Design:

• Conducted small user research and usability testing to refine the interface, ensuring it meets the needs of Ennos' target audience, including fashion enthusiasts and potential buyers.

• Reviewed and drew inspiration from renowned websites such as Arket, Marimekko, and Aesop to identify best practices and innovative design elements that could be adapted for Ennos.

Responsive and Accessible Design:

• Ensured the website is fully responsive, providing a seamless experience across all devices, from desktops to smartphones.

• Adhered to accessibility standards to ensure the site is usable by individuals with varying abilities, incorporating features like keyboard navigation and screen reader compatibility.

Interactive Elements:

• Integrated interactive elements such as hover effects, animated transitions, and a dynamic product gallery to enhance user engagement and create an immersive browsing experience.

• Designed a streamlined and easy-to-navigate shop section, allowing users to explore and purchase products effortlessly.

Collaborative Design Process:

• Worked in close cooperation with Kersti Pohlak to ensure the design aligns with her vision for the brand.

• Facilitated regular design reviews and feedback sessions to iterate and refine the design, ensuring it meets the brand’s high standards.

Content Management:

• Developed a robust content management system that allows the Ennos team to easily update and manage content, including new collections, blog posts, and news updates.

• Provided detailed guides and resources to support the Ennos team in maintaining and expanding the website.

Implementation and Tools:

• Utilized Figma for the design process, enabling efficient collaboration and iteration among the design team and stakeholders.

• Worked closely with developers to ensure the design was implemented accurately, maintaining visual integrity and functionality across all aspects of the site.